I read a post today by John Parkinson who speaks about how BI can be used to automate the routine.

I believe routine business decisions should be as automated as possible. After all, when a decision is routine and you understand the rules well enough, that decision can be made by software—using a decision engine—acting on those rules in a consistent, unbiased and auditable fashion. We’ve seen a lot of examples of this over the past few years, such as program trading in securities, granting consumer credit, mortgage origination, inventory management, and support-desk escalation processes. But there are many more opportunities: markdown-pricing decisions—in fact any pricing decision—merchandise-mix planning, resource scheduling.

I find this topic fascinating and truly believe this is the direction BI will take over time. as opposed of being a user centric solution it will become the ”brain” or the “nerve system” of the organization orchestrating and routing complex business processes. 

IF you find this topic interesting you might be interested in this whitepaper as well -  Proactive Business Intelligence Whitepaper (download)

enjoy

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