Panorama Business Intelligence

Complete is defined as “having all necessary or normal parts, components, or steps; entire.” In Business Intelligence the word complete is used by nearly every solution provider, including Panorama. If we take the definition of complete as stated earlier to be true, then one could argue that if a BI provider has all the necessary parts or components to a complete BI solution – analysis, reporting, scorecards, dashboards, etc they are in fact “complete.”

In reality however, this definition of complete not only confuses customers, it frustrates them. In BI, how many vendors fulfill the notion of complete is to provide buffet menu of applications, some built in-house, others through acquisition, that the customer is responsible for stitching together to obtain “complete” functionality. Often, the cost of stitching together a hodge-podge of tools supersedes the cost of the solution itself.

When I think about complete I believe that it means “one product that does it all.” It’s not about gluing pieces from all over the place to get the completeness desired. Do customers really want a menu type of approach to BI? Or do they want solutions which are complete and integrated out of the box?”

While I cannot speak everyone who is looking for BI solution, I can say that companies that use Panorama today chose Panorama NovaView because it is one completely integrated solution.