Panorama Business Intelligence

A lot has been made of social business processes and applications this year. Companies are focusing on collaborative technologies to bring more employees together to complete projects more quickly and efficiently.

Social business intelligence has proven to be among the most popular of these solutions. The technology allows companies to pool ideas and thoughts from a wide range of employees. That, in turn, lends more value to business data as various perspectives are taken into consideration.

Still, some companies aren’t convinced about the benefits of social business technology and it’s return on investment, according to a recent ebizQ report. And that’s key for many as they continue to recover from the economic recession and try to stretch every dollar as far as they can. But, with a little research, skeptical companies may see that social business processes can help them do just that.

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Riding a motorcycle well and utilizing business intelligence effectively share several of the same requisite qualities and skills, according to a recent Smart Data Collective report.

Contributor Mark Bradbourne, a motorcycle enthusiast and BI user himself, highlighted the fact that both require training, the right tools and vision.

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Toronto, ON (May 11, 2011)- Panorama Software, a leading innovator in Business Intelligence, presents its newest product – Panorama Necto, the industry’s first socially-enabled BI solution. Necto connects users with data and insights in ways never before seen in an enterprise environment. It reflects the consumer world of Web 2.0 communications that is highly social, relevant, self-service, user-centirc, and able to flexibly evolve to meet demands.

Panorama is the first company to take the consumer model of social media to an enterprise, providing a new way to accomplish business tasks that embraces the broader social networking phenomenon. Necto combines the power of social networking with relevant results. It tracks the interests of individual users, and suggests other users who are looking for similar data insights.

“Necto truly is the next leap forward in enterprise BI, which harnesses the power of collective intelligence to accomplish business goals,” said Eynav Azarya, CEO of Panorama Software. “The solution utilizes the very best social networking components of consumer-facing Web 2.0 sites. Through Necto, individuals and teams can now tackle business issues proactively, as it presents only the most relevant insights.”

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When looking for the best means and methods for marketing a new rebranding effort, Hallmark Cards, one of the nation’s largest and most recognized publishers of greeting cards, turned to business intelligence to determine where to focus their efforts.

According to a recent Computerworld report, Hallmark has always embraced business intelligence, but is now ramping up its efforts.

The company will use the technology in its efforts to promote its new tagline and campaign theme – Life is a Special Occasion. While Hallmark is a clear[-]cut go-to for a birthday or special occasion card, the company is hoping the rebranding effort will keep consumers engaged throughout the year, according to the report.
“We need to figure out how to engage consumers across time,” Hallmark’s Jay Dittman, vice president of marketing strategy, told Computerworld.

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