Panorama Business Intelligence

Toronto, ON (May 11, 2011)- Panorama Software, a leading innovator in Business Intelligence, presents its newest product – Panorama Necto, the industry’s first socially-enabled BI solution. Necto connects users with data and insights in ways never before seen in an enterprise environment. It reflects the consumer world of Web 2.0 communications that is highly social, relevant, self-service, user-centirc, and able to flexibly evolve to meet demands.

Panorama is the first company to take the consumer model of social media to an enterprise, providing a new way to accomplish business tasks that embraces the broader social networking phenomenon. Necto combines the power of social networking with relevant results. It tracks the interests of individual users, and suggests other users who are looking for similar data insights.

“Necto truly is the next leap forward in enterprise BI, which harnesses the power of collective intelligence to accomplish business goals,” said Eynav Azarya, CEO of Panorama Software. “The solution utilizes the very best social networking components of consumer-facing Web 2.0 sites. Through Necto, individuals and teams can now tackle business issues proactively, as it presents only the most relevant insights.”

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When looking for the best means and methods for marketing a new rebranding effort, Hallmark Cards, one of the nation’s largest and most recognized publishers of greeting cards, turned to business intelligence to determine where to focus their efforts.

According to a recent Computerworld report, Hallmark has always embraced business intelligence, but is now ramping up its efforts.

The company will use the technology in its efforts to promote its new tagline and campaign theme – Life is a Special Occasion. While Hallmark is a clear[-]cut go-to for a birthday or special occasion card, the company is hoping the rebranding effort will keep consumers engaged throughout the year, according to the report.
“We need to figure out how to engage consumers across time,” Hallmark’s Jay Dittman, vice president of marketing strategy, told Computerworld.

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Plenty of innovations have been introduced to the business intelligence market in recent years, but none, perhaps, have had an impact as great as social business intelligence. Playing off the benefits of collaboration, social BI adds value to reporting on company information by pooling thoughts and ideas from across an organization.

Traditionally, business intelligence has been a complex technology, and only a select few employees within a company possessed the necessary knowledge to use a platform. However, the introduction of social business intelligence has changed all that.

Though even now, social BI has been taken to another level with the introduction of Panorama Necto from BI solutions provider Panorama Software. The new solution takes the social aspect of collaborative analytics farther than any other product on the market.

Panorama Necto goes above and beyond anything else available in the market today by offering greater relevancy in BI reporting.

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Toronto, ON (April 12, 2011) – Panorama Software, a global leader in proactive Business Intelligence (BI) solutions, introduces the concept of true relevancy of data and insights through its innovative patent-pending Necto™ BI solution. A revolutionary new way to connect data, analytic insights, and individuals across a company, Panorama Necto is the world’s first socially-enabled BI platform that provides individually tailored relevant results for every user.

Panorama Necto enables relevancy in BI by using powerful algorithms that identify noteworthy data points specific to individual user tastes. In the analytics environment, this relevancy generation is automated, providing significant efficiency gains for users who do not have the time or expertise to manually perform deep data analytics.

Greater relevancy promotes a better understanding of business goals and improved collaboration between peer groups. A company’s collection of corporate intelligence can grow exponentially with Necto as workers embrace a socially driven way of managing relevant data.
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As enterprise financial leaders continue to steer their organizations out of the worst of the economic recession, many will be determined to focus on means to foster growth within the business this year, according to a recent Business Finance report. For many, that will mean taking a closer look at business intelligence.

Many companies have already begun prioritizing business intelligence platforms for higher investment, but, in speaking with Business Finance, expert Tom Willman said they will take the process one step further to focus on the data used for analytics.
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The good news for the business intelligence market is that spending on the technology is expected to be way up this year and next, according to the Forrester Research Forrsights Software Spending survey. However, more maturity is needed for companies to get the most out of their business intelligence platforms.

According to Forrester’s report, 49 percent of respondents said they plan to spend more on BI adoption and expansion during the next 24 months. But Forrester warns that more spending doesn’t necessarily equal successful implementations.
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Companies that deploy social business intelligence are able to analyze and take advantage of various new forms of information, Forrester Research senior analyst James Kobielus said in a recent interview with eCRM Guide.

According to Kobielus, social BI allows businesses to bring in unstructured and semi-structured information from various customer sources. And such information allows companies to form a full view of customers, including their demographics and their pyschographics, to better understand how they will react to market shifts.
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A recent report from TechTarget recounted the head-first plunge Anna’s Linens, a national home furnishings retail chain, took with its business intelligence deployment.

The first thing the company did was create a department with the sole responsibility of handling its analytics. That, chief financial officer Neil Watanabe said, has made for more efficient reporting because the data is accessed more quickly and from the correct files.
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Casino surveillance departments could use business intelligence in a number of areas that could benefit the organization as a whole, an industry expert recently told SecurityInfoWatch.com.

Darrin Hoke, director of surveillance for L’Auberge du Lac Casino in Lake Charles, Louisiana, said he believes surveillance can compile business intelligence that can be used to improve casino floor, hotel and restaurant operations. For example, he said integrating and analyzing data from surveillance can help determine how well slot signage draws foot traffic.
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As identity and access management continue to fail, research firm Gartner recently predicted that the aim of such initiatives will shift from administration to business intelligence during the next three years, Computer Weekly reports.

While business intelligence has been high on the priority list of many companies, those that have already deployed the technology will look to broaden its scope to include other areas of the organization, such as IAM.

“For example, joining together data in IAM systems and security logs with other data could be massively valuable to both IT and the business,” James Richardson, BI research director at Gartner, said at the recent IAM Summit 2011 in London, according to Computer Weekly.

This will happen because project failures prompt 50 percent of companies to shift IAM efforts to intelligence from administration, Gartner contends.
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