Tue 29 Mar 2011
Social business intelligence has much to offer companies, expert says
Posted by Roman Vladimirov under BI Industry NewsNo Comments
Companies that deploy social business intelligence are able to analyze and take advantage of various new forms of information, Forrester Research senior analyst James Kobielus said in a recent interview with eCRM Guide.
According to Kobielus, social BI allows businesses to bring in unstructured and semi-structured information from various customer sources. And such information allows companies to form a full view of customers, including their demographics and their pyschographics, to better understand how they will react to market shifts.
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