The airport market is highly specialized and deeply complicated. Administrators at the facilities have to deal with the demands of thousands of passengers every day, maintaining a balance between visitor happiness and comfort and safety. According to the 2012 edition of the SITA Airport Trends Survey, executives are set for a year of conservative IT spending, with a few prioritized areas standing out. Business intelligence tools are set to make up one of those important areas of focus.
BI and collaboration see attention
Executives told the SITA researchers that they are interested in adding business intelligence software, and that their reasons for the move are fairly complex. Rather than keeping analytics tools locked up in certain departments, airport leader are excited about a social business intelligence approach accommodating close communication and data exchange between employees. More than half of respondents listed improved collaboration as one of their reasons for adopting business intelligence tools.
The executives also confessed to being interested in extracting specific process improvements from business intelligence tools. Both the accuracy of data passed on to customers and a general reduction in time stemming from organizational failures saw support from over 40 percent of survey respondents.
Data sharing, however, was the main event in this year’s report. The researchers found companies eager to make the information and insight from their systems widely available, not just within their own companies but also with partners. More than half of airport executives already share data with the government, and, by 2015, 80 percent hope to have links with airlines.
Big hit in various sectors
Business intelligence is not simply an enabler at huge organizations, however. In fact, the new generation of business intelligence tools is available to more types of companies than ever. Software Advice contributor Michael Koploy recently described this effect. He explained that there are many benefits available at the small to medium-sized business level, ones significant enough to spur wide adoption.
While business intelligence tools at large companies can help several departments compare data, Koploy noted that SMB managers often have to work in multiple sections at once. He explained that the current generation of BI tools are simple enough to use that one dashboard can juggle a variety of relevant facts and create a coherent, usable view for a general-purpose executive. From companies eager to combine several departments to small operators with no choice, modern business intelligence can help.