Analytics technology remains a persistent investment area

The massive amount of data circulating through the modern enterprise world has not gone unremarked upon by leaders. They have stepped up their efforts to make sense of this information, deploying advanced analytics programs that make the efforts of previous generations look timid in comparison.

Rather than fading away, hype has kept up regarding this new technological approach. This may prompt business leaders to ask what they need to know before it is too late. Luckily, there are a wide variety of options out there and vendors are eager to get this new technology in the hands of new users.

Polls show popularity
The evidence for the continued excitement around big data analytics is not anecdotal. Studies by leading market research firms have demonstrated that companies have an unshakeable desire for these solutions, writing them into the IT budget. That is a great show of faith in an era defined by economic uncertainty and risk.

Gartner recently reported that  the software industry segment including business intelligence tools grew 7 percent in 2012. While not a high for the market, which saw 17 percent growth in 2011, the source reiterated that it is far from a disappointing figure. Business leaders are continuing to prioritize the related systems, even though they have been on the market for several years in some form. BI has thus transcended the hype technology stage and become something more lasting.

Cloud a boon
As data has become bigger and harder to manage, companies have not backed off from the challenge of BI. Instead, they have doubled down on using advanced methods to promote their efforts. ReadWrite contributor Seth Payne recently asserted that the cloud is a good complement for the big data era of BI. It is a tool that will help companies manage their analytics programs even as the computing requirements spiral beyond what they can reasonably expect to build in their own on-premise data centers.

For example, Payne singled out Software-as-a-Service models of content delivery. Under these types of contracts, he specified, companies can add more power to their environments quickly. The classic scenario of purchasing more hardware than necessary is now outdated – IT leaders can instead elect to pay for exactly what they use and become more efficient as a result. No company is eager to commit more than it has to when launching a new project – SaaS makes this ideal situation a reasonable goal.

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