Cloud computing and enterprise mobility were arguably the top two corporate buzzwords of 2012. For the most part, organizations have benefited from implementing cloud and mobile strategies, but at times, they’ve struggled to manage the rapidly increasing amounts of data. This rising need for big data analytics has, in large part, led to the reemergence of business intelligence (BI).
“As CIOs continue to amplify the enterprise with digital technologies while improving IT organizational structure, management and governance, 2013 promises to be a year of dual priorities,” said Dave Aron, vice president and fellow at Gartner.
A recent Gartner survey found BI and analytics to be the No. 1 priority for CIOs in 2013, surpassing cloud computing and mobile technologies in importance. Meanwhile, an earlier Gartner report revealed that worldwide IT spending on big data analytics would total $28 billion in 2012, before jumping to $34 billion in 2013.
Using big data effectively
In a recent blog for Forbes, David Selinger, founder, CEO and data scientist at Rich Relevance, suggested that 2013 will likely mark big data’s coming out party. At the same time, many companies are struggling to use big data effectively, likely because they aren’t implementing the proper strategies. Selinger listed his advice on how to use the technology, including:
– Use the cloud: Cloud computing is an essential tool for big data, particularly because of its exceptional storage capabilities. In addition, the cloud allows organizations to scale their data storage up or down as needed.
– Hire experts: Big data is only as effective as the person who conducts the data analysis, so companies may want to hire a data specialist from the outside.
– Limit focus: At times, organizations get distracted by big data’s ability to handle limitless amounts of information. Instead, they should narrow their focus to a select few business functions, such as customer trends or which advertising strategies are most effective.
Future of security?
While most people are gravitating toward big data analytics for business-related purposes, the technology might soon serve another vital role: security.
While primarily positive, the rise of technologies like cloud computing, social media and mobile devices has seemed to revitalize cybercriminals. At the moment, hackers appear to be ahead of their enterprise counterpoints, but big data could change all of that.
“This is what makes security interesting going forward,” said RSA Chief Technologist Sam Curry, according to Network World.
A recent RSA study projected that big data analytics could be an essential security tool within two years by providing capabilities like fraud detection, network monitoring and identity management.