There could be some temptation to see big data analytics as a future technology, something that companies will come to in a few years. A new poll by consultancy NewVantage Partners, however, implied that the future of business intelligence is already here. The survey, circulated among Fortune 1000 executives and government leaders, found that IT departments have already turned their focus to adding advanced analytics tools.
New methods on the rise
The source found no shortage of big data strategies already taking hold with high-level executives. More than three-fourths of leaders had either a plan to add big data analytics capabilities or a project already underway. Most users were eager to harness the information to improve customer experience and better interpret consumer data. Overall, however, the study found 17 unique usage cases for the data.
"Based on our survey findings, we believe that most organizations seek more thoughtful strategies as well as the right talent and organizational structure to fulfill the promise and potential of Big Data" said NewVantage managing partner Paul Barth. "Thus far, many of them are still working hard to develop the requisite skills, processes and systems to create coherent, productive data strategies – in their ongoing quest to uncover the right data that enables them to mitigate risk and make bold moves in the future."
Plans to maximize big data returns may, according to the NewVantage research, involve connections between separate company sections. Though they had significant setbacks trying to enable communication central to their plans, 80 percent of respondents expected their big data plans to involve several departments.
New input and infrastructure
The coming of big data has been enabled by changes in data handling methods and heralded several more. A recent Computerworld report indicated that the heavy consumer input focus of early big data programs has stemmed from the variety of methods consumers now have to communicate with companies. Many of the new contact methods are online, meaning data is logged and ready for analysis with the proper tools.
Forrester researcher Sanchit Gogia told the source that companies need to change the way they view consumer experience, fully embracing data, alongside other powerful new technological areas like the cloud and mobile devices. He noted that the cloud may be an especially strong match for big data, as it offers expandable storage.