Business intelligence a driving priority

There are a number of motives at play in the current IT world. Every leader has to make decisions that satisfy a number of different internal factors while also keeping pace with rival firms. Deciding which projects and investments are worthy of the go-ahead is a painstaking process, and the wrong choice could lead to serious financial consequences. Perhaps this is why one of the most popular decisions for IT leaders is to install a technology that can improve future decision-making: Business intelligence. Through such applications, IT can make great contributions to the organization's success.

BI impact being felt
Business intelligence has become an IT touchstone. Recent research from GIA cited the rise of this technology as an influence on companies' infrastructure buying habits. The stated intent of the report was to discern patterns in the data warehouse management sector. Researchers found that the market is doing exceptionally well and tracked that enthusiasm back to its source: leaders who want to store more data to use it for BI and analytics. In recent years, these processes have turned excess data from an archival afterthought into a vital part of the corporate infrastructure, something with tangible business value.

BI solutions are now everywhere. GIA called the deployment of such programs "widespread" and suggested that many different types of firms are making use of the technology. Some companies have stronger cases than others, however: The research provider explained that businesses that take ideas for their plans and direction from their customers are prime BI users.

Previously, understanding what consumers wanted was a guessing game, based on outdated sales information and vague surveys. Clients could be sorted into categories, but not polled on a close or personal level. The introduction of big data to the BI infrastructure in the past few years has changed this, giving a clear view into consumer needs through high-speed data collection.

Careful strategy creation
BI requires hardware and software, as well as a less tangible ingredient – a strong plan. Forrester analyst Boris Evelson explained that companies may be trapped with antiquated views of how to use IT. He underlined the fact that BI projects created with a hermetic view of IT rather than business savvy and a core strategic motive could end up limited in scope. While BI is a strong concept, and one that has become prevalent in the enterprise world, its purchase is not an automatic victory – firms must concentrate and develop projects carefully.

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