When companies start up business intelligence strategies, they need to determine what questions interest them and what information will help them resolve those queries. The amount and variety of data open to them have spiked in recent years, part of the big data trend. This means processes that were considered outlandish even a few years ago are now possible. Taking in content without a friendly structure in huge quantities is suddenly a worthwhile strategy. It's up to CIOs and other relevant leaders to make the transition to the new way of thinking. That can be like hitting a moving target, as data scholarship is always changing.
The latest input
Forbes contributor Gil Press recently crunched the data from a few surveys of industry professionals concerning their readiness to become active big data users. The answer remains somewhat ambiguous, with respondents giving Accenture varied accounts of what they believe the term "big data" really means. For instance, half of those asked chalked up every kind of data visualization in the big data column, Press reported. There are many areas of research that fall under the umbrella of analytics today, and many of these have become part of big data. As long as executives tread carefully, though, it's possible to assemble a definition that works for the company in question.
While leaders are ready to add data to their processes, Press noted that many have been burned by information in the past – or rather, they have been betrayed by a lack of proper procedures. He explained PricewaterhouseCoopers and The Economist Intelligence Unit studied higher-ups and found that these professionals are worried their information may not be complete or correct, based on past work in the field. Of course, that doesn't mean they're backing away from this form of decision-making. Press stated the same survey showed 64 percent of leaders already actively using big data.
The power of analysis
Big data integration with business intelligence is a tricky balance to achieve. The new types of content can be overwhelming to traditional infrastructure and employee sensibilities alike. Fortunately, products exist that allow many cutting-edge sources into productive and well-crafted BI algorithms. This is what Necto 14 brings to the table, offering customized visual tools enabling users of all descriptions to immediately grasp the inputs that relate to them. Around the enterprise world, there is an increasing commitment to big data principles. Making the evolutionary step now is one way to stay ahead of competitors.