Business intelligence set to revolutionize real estate

There are many different fields that can benefit from an infusion of business intelligence and analytics technology, and thinking about the software's purpose highlights why this might be. Namely, BI is designed to improve decisions, and there is no company in the world that couldn't do with some surety and direction when it comes to determining a wise course of action. This is probably the fact that has kept BI in the headlines for the past few years as new features have debuted and the technology has rolled out across an increasing number of important and influential verticals, even those that aren't usually early adopters of IT breakthroughs.

The real effects on real estate
A recent Globe St. interview with IT field insider Justin Alanis indicated that there is a certain urgency surrounding real estate firms' adoption of analytics. Without this software, Alanis warned, companies could find themselves behind the curve and unable to keep up with rivals that went ahead and made the investment. The actual use of the BI software will not be limited to a few professional roles, either. Alanis told the source that adoption will be widespread, with professionals throughout the corporate structure each taking on some functions, differentiated by role.

Some individuals will be more interested in granular information and others will take the log view. Alanis explained that this will depend on the role. A company's CEO will want to understand where that firm stands in all its markets at that moment. The individuals responsible for certain territories will be more interested in any information that directly impacts them. Alanis noted this division of roles becomes much easier if there is a dashboard for every individual. He advised that this method ensures there are no key variables missing, which may happen if project managers decide to only create one dashboard that suits everyone.

Serving themselves
This differentiated approach to BI usability is a classic self-service example. Every employee is presented with a series of visual tools that suits his or her unique perspective and needs, clearing away the need for an antiquated model in which a few IT workers were the arbiters of all BI processes, trying to split their time between all the many requests coming in. Products such as Necto 14 are critical in these situations, giving leaders the tools they need to set every worker up with access to ideal dashboards. Whether selling properties or anything else, BI can help teams determine if their tactics are on-point.

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