Emerging trends keep business intelligence strong

The strength of the business intelligence and analytics software market lies in its ability to offer insight, no matter the field. The systems simply need strong data and business question to answer, meaning executives can create use cases that go well with their overall objectives. According to a recent InformationWeek survey, 2013 could be a very big year indeed for business intelligence's continued expansion, with companies explaining ambitious implementations of business intelligence while incorporating exciting new options.

Big plans
According to the survey, there are numerous different areas within companies that can be enhanced through the use of business intelligence. In fact, even functions that have relatively little adoption at present are slated to draw attention in the near future. The source noted that financial departments are the most eager business intelligence users, with 67 percent of respondents already involved and only 9 percent not planning to invest in that type of solution at all. Looking into the future is also a prime use for analytics tools. According to the report, only 33 percent of companies have predictive programs now, but that amount is set to spike to 80 percent in the months ahead.

Companies are so interested in adding analytics capabilities that they are hiring employees specifically to make their business intelligence departments stronger. According to the source, there are more companies ready to boost analytics user numbers by 30 percent in the next two years than those willing to keep things at status quo and increase the department by 1 percent or less.

Enthusiasm for powerful new analytics tools remained fairly steady between this year and last, according to InformationWeek. The source noted that, in marks out of five, excitement for collaborative business intelligence solutions stayed firm at 3.4, as did eagerness to begin mining big data.

Year of analytics
InformationWeek is not the only organization to predict strong enthusiasm for business intelligence in the months ahead. A recent Nucleus Research report indicated that 2013 could be the year that companies finally realize that the value cases for business intelligence usage are too blatant and appealing to ignore. Firms are expected to switch over en masse, adding to the user base and pushing the technology forward. When tech trends gain a certain amount of momentum, they eventually become inevitable, with non-users being left behind. It could be business intelligence's time.

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