Social media is changing the entire information technology landscape, according to a recent Gartner report. Analysts at the firm stressed this fact in the recent list of 10 “strategic technologies,” which include the application of social networking tools to business intelligence software.
In the upcoming future of IT, businesses that leverage social media within their business intelligence software will gain an advantage over others. While major social media sites have become a major factor in consumer web use, business intelligence software developers have taken note and applied their beneficial features to analytics and reporting.
“Social computing, not Facebook, or Twitter, or LinkedIn, but the technologies and principals behind them will be implemented across and between all organizations. It will unleash yet to be realized productivity growth, it will contribute to economic growth,” said Peter Sondergaard, Gartner senior vice president.
In fact, Gartner Research Vice President Yvonne Genovese, called for an overhaul of business intelligence, emphasizing the potential for benefits with the number of tools that are now available. Genovese stressed the importance of social business intelligence to allow employees across an enterprise to immediately communicate in regard to corporate data and analytics.
The firm predicts substantial investment in new business intelligence software as well, forecasting a 3 percent increase in global IT spending in 2011 to bring worldwide IT expenses to $2.5 trillion.