Automotive Resources International (ARI) is a global fleet management company that offers services ranging from consulting to risk management. Therefore, it was a problem when one of ARI's clients claimed the reports didn't provide quality enough insights.
On the bright side, the problem never had anything to do with a lack of information to analyze – quite the opposite. Oftentimes, the ARI's database was so massive that it required too much time and resources to adequately respond to client requests.
"A lot of the reports were more aggregate because they took so long to run," Powell told TechTarget.
Not only that, traditional analytics tools simply aren't capable of analyzing these vast databases. This is why a lot of companies are turning to in-memory analytics instead.
"We just design a report, put it out in front of the customer and then they can click it and it runs instantaneously, on the fly," Powell said. "If they want to start getting into the details and navigate down to anomalies or [data that points toward new] opportunities, they can."
In-memory solves problems of inefficiency
In a recent blog post for Business 2 Community, Terry Moffatt, executive editor for content and media production at SAP, highlighted several of the benefits of in-memory reporting, particularly when it comes to cutting costs. Citing statistics from IDC and IDS research, those advantages include:
- Significantly better database management. This also leads to less time needed to aggregate different sources of information, which was one of the biggest problems ARI had with its traditional processes of compiling reports.
- IT expenditures declining dramatically. In-memory reporting has low capital costs in the short term, and over the long haul IT professionals have to spend substantially less time managing databases, thereby cutting down labor expenditures.
- More productive IT departments. Because tech professionals are spending less time on duties mentioned above, they can reallocate their focus to areas like security, system administration and more, the blog post noted.
According to TechTarget, many companies have already achieved similar results by putting in-memory tools to work. For instance, Joshua Greenbaum, an analyst at Enterprise Applications Consulting, said his company's supply chain processes run a lot smoother, as he can now "do multiple planning scenarios in minutes as opposed to hours."