Infographics are far more effective in engaging audiences and helping them to understand what the information actually means.
Data visualization has been a major trend throughout industries, as decision-makers work to disseminate insights garnered from analysis to every employee who could benefit. The ability to create more digestible and user-friendly reports has completely transformed the ways in which analytical information is shared and leveraged in business. However, the progression of data visualization practices should not end with graphs and charts, although these are the most popular manifestations today. Infographics represent the next era of data visualization and report sharing, as this format has been far more effective in engaging audiences and helping them to understand what the information actually means.
When companies are not disseminating the information properly and delivering the insights to end users in a highly understandable and clear fashion, the chances of realizing BI’s full potential is virtually zero. Graphs and charts are certainly a step up from spreadsheets and other traditional report formats, but they will not necessarily drive the important points home to every employee viewing them.
Infographics allow companies to craft and deliver a story that mitigates the risk of poor interpretation or understanding among audience members. Visualizing data with infographics puts more control into the hands of analysts and leaders, allowing them to carefully and diligently communicate valuable lessons to their staff members in a more seamless fashion.