Marketing Business Intelligence
Necto 16 is the most secure, centralized and state of the art marketing business intelligence. It uncovers the hidden insights in your data and presents them in beautiful dashboards powered with KPI alerts and is centrally managed. Necto allows unique recommendation, personalization, and insight finding technologies that enable users to discover what they need to know and use collaboration capabilities to quickly address the issues found.
Marketing companies are implementing BI solutions to make insight-driven decisions that create competitive advantages, allow them to stay ahead of trends, improve efficiency, and improve customer satisfaction and loyalty. BI solutions like Necto can help marketing companies analyze their data to reach actionable insights.
The correct implementation of a BI project is a challenge. Marketing companies generate, collect, and analyze large volumes of data. Business intelligence for marketing needs to drive value from the data by generating insights and keeping one version of the truth through different departments, websites, and locations. This is only possible though a centralized solution like Necto.
For marketing companies, information changes in seconds, and needs to be updated for everyone in the company. All users should be able to share a single version of the truth. But there is also sensitive data that needs to be protected. That is why IT needs to govern over the data access credentials, overseeing who has permission to access what. In a centralized environment, users can share insights and resources between departments, while IT governs over the data to make sure it is protected. The different users can benefit from the data, but IT will decide who gets to see what and what is public and what is confidential. Using this model ensures data privacy and one version of the truth.
Business intelligence solutions for marketing can provide automated insights to identify new trends, find new opportunities and channels, reduce costs, identify issues in the data, improve efficiency, improve sales and customer satisfaction and loyalty. Teams can track insights from leads, opportunities, conversions, and follow them to deals and digital presence processes.
With the help of Necto 16, marketers can reach insights that will create a competitive advantage, placing them ahead of trends and at the top of consumers’ minds.