Why Smart Data is Behind Pokémon Go's Success
It seems like Pokémon decided to accompany me through my whole life. I used to play with the cards when they first came out in the 90’s and now I’m thinking about the huge amounts of data the game is gathering and how they can be analyzed with smart data discovery solutions. Who would have thought that after so many years it would make such a comeback! Even though it is only officially available in three countries, Pokémon Go already beat WhatsApp, Instagram and Snapchat in time spent on the app, and is fighting with Twitter for daily active users. To what does it owe its success?