The Second Largest Brewery in Europe

Company Overview

Baltika Breweries has been in production  since 1990 with headquarters in St. Petersburg, Russia. Since then, Baltika has  become the leader of the Russian beer market, the second largest brewery in  Europe, with revenues of more than 2 billion Euros, and conducting business  with more than 60 countries across the globe.

Currently, Baltika Breweries operates 12  breweries, managing over 10,000 employees and covering more than 350,000  points-of-sale throughout its massive logistic network.

Business Challenge

Baltika Breweries was on the rise when it  faced data warehousing challenges after merging with three other Russian  breweries in 2006. The merger led to a sudden influx of information that  presented obstacles in conducting successful data reports to monitor performance.  At first, the company integrated Microsoft SQL Server Analysis Services and  Performance Point as its business intelligence platform for data warehousing  and analysis. Pleased with the benefits of the multidimensional analysis the  platform offered, Baltika embarked on an initiative to find and deploy an easy  to use yet powerful business intelligence solution on top of the platform to  construct a unified BI infrastructure throughout the organization. After  evaluating offerings from SAP, Oracle, Cognos and other BI vendors, Baltika  selected Panorama BI suites for its advanced analytical functionality yet  simple, interactive user interface. With Panorama, Baltika Breweries was able  to improve collaboration for its logistics department across the country, as  well as successfully track key performance indicators (KPIs), which streamlined  the entire company’s productivity.

The holding re-organization that  accompanied Baltika’s merger with three other breweries presented a number of  data warehousing challenges. Because of IT differences between the multiple  breweries that became connected through the merger, Baltika’s process took from  several hours to several days for analysts to receive relevant data just to  create a single report.

As a growing  business, Baltika Breweries needed a solution to help manage its information  system that consists of nearly 10,000 users and a database of over 200  terabytes of corporate data.

Baltika initially integrated Microsoft  business intelligence platform to help operate data warehousing technology  through a vast number of users. In addition to the complete BI platform, from  the most innovative and flexible OLAP engine (Analysis Services) to Reporting  (Reporting Services) and ETL (Integration Services), Baltika also selected the  Microsoft solution for its best total cost of ownership (TCO) and integration  with Office and SharePoint for data distribution – a familiar environment for  the users.

To  provide easy to use, interactive analytical tools to its managers to interact  with the data, Baltika was looking for a solution that would seamlessly  integrate into its current Microsoft-based environment. The company evaluated  solutions from Panorama Software, SAP, Oracle and Cognos.


Baltika Breweries moved forward with Panorama  BI suite for its ease of use and interactive interface for the business users.  This combination of new self-service BI capabilities fit Baltika’s needs, as it  offered a number of advantages, including extended data visualization, light  web-based environment, and tight integration with Microsoft’s platform.

Baltika quickly integrated these benefits  into its top management level and logistics departments to gain a foothold on  its diverse data warehousing needs. The company is planning to extend the  deployment of Panorama’s BI suite into other departments, such as marketing,  manufacturing, sales and the rest of supply-chain department by 2011.


Consistent view on data throughout the  organization

Baltika’s goal is to use the business  intelligence solution to construct a unified infrastructure for its entire  organization, with the main objective to enable all departments to use the same  setup for BI tools and unified analytics. As the historical development  introduced a number of different individual / departmental views on how to  manage corporate data, Panorama has provided an essential tool to successfully  eliminate these challenges and provide vast self-service capabilities and data  visualization.

Panorama’s easy to use Analytics application  makes it possible to drill down to a very deep level of the data with excellent  performance, and to provide in-depth analysis with in a very short time and in  a secure manner.

Self-Service  Access to Information & Increased Productivity

With Panoram, Baltika Breweries’ executives  have improved their collaboration efforts, especially for the logistics  department that spans across the continent, and has improved business  productivity by more effectively tracking KPIs.

“We started with key performance  indicators–like profit and loss, balance sheets, sales volumes–so managers  can see where the problems are located and can drill down to the primary  document” – said Herman Epstein, CIO of Baltika, in his interview with Forbes.  “When our supply chain vice president organizes meetings for all his plant  directors, for example, they can sit in front of the same screen, the same  reports, and explain what’s going on. If there’s a red light somewhere, the  local manager can open his screen and explain why trends have gone from  positive to negative. We can do that on extremely fresh data.”

Overall, Panorama Business Intelligence suite  has helped Baltika create unified performance metrics for its entire corporate  structure and enabled important business leaders to more easily gain insight to  essential corporate data.

Solution Highlights

  • Integrated disparate BI infrastructure and applications across the  enterprise
  • Standardization on the Microsoft platform while getting the power of  self-service analytics and reporting
  • Rich BI functionality that satisfies the executive’s need for deep  and meaningful interaction with data
  • Self-service access to data for managers across the company to  improve efficiency and agility
  • Reporting time takes minutes instead of days
  • The timely detailed reports  facilitate the flow of information within the company, ensuring consistent  communication across all departments.

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