YES is the only company in Israel that broadcasts multi-channel satellite television to subscribers, and is the first company that provided digital and interactive television services. Since its inception, the company has recruited 578,000 customers who represent about 39% of the multi-channel television market in Israel. YES currently employs around 2400 people and its annual turnover in 2010 was 1.6 billion NIS. YES broadcasts over 150 video channels, including 50 radio and music channels, and a wide range of interactive channels, games, information channels (including portals) and more. These channels also include video pay channels (pay-per-view) and over ten HD channels in i1080 format.
YES has been at the forefront of technology from the start, even in comparison with giant companies in leading global markets. The company is always on the lookout for efficient and new ways to improve its decision-making process and quality.
“YES is an organization that lives and breathes data at the daily level,” explains Ido Bigger, head of BI technology and social networks in the Business Intelligence Department at YES. “The information we need includes daily analyses for services, sales, subscriber activation, faults, campaign analysis, customer care, trend analysis, meeting organizational goals, and financial models. These, as well as many other types of data, are generated and enriched continually by the Business Information Department, which is part of the Information Technology unit at YES. The data is presented and made available to users in two main ways – Relational Reports (BO) and OLAP views on the BI portal which is based mainly on the Panorama platform.”
YES choice the Panorama platform as a tool for analyzing business intelligence (BI) a few years ago. According to Bigger, the main reason for this was: “The superior capability of the Panorama to perform OLAP cube analytics in a faster, easier and simpler way than other BI tools. The Panorama platform served YES as a smart analytical tool for viewing data aggregations from cubes, easily and simply. We came to the conclusion that in-depth analyses do not have to be performed via complex reports, but rather by means of analytics tools that were specifically designed for this.” In a recent review of the alternatives in the BI area, YES came to the conclusion that Panorama’s solution continues to lead the world of Cube Analysis and decided to upgrade their platform. HighView performed the task of implementing and customizing the requirements of YES.
The system installed at YES was the Panorama Dashboard, upgraded with a number of additions and special features. Today it is used by hundreds of users at headquarters from the rank of CEO to team managers. The system holds a broad variety of data, ranging from reports that provide a comprehensive picture of the daily situation, to high resolution in-depth analysis of fault incidents, service, sales campaigns, and so on. Bigger points out the decision to choose Panorama was a result of the high level of satisfaction of the BI staff in YES with its superior analytical capabilities and impressive visualization.
“We are talking about a platform that is simple and interactive for the end user, that provides superior analytics, collaboration, and interactive deployment of information,” said Bigger. “During the years we have worked with the Panorama solution we got the impression that it is an easy and friendly platform for implementation and maintenance, and therefore continuing to work with it was both natural and desirable.We are great believers in Cube Analysis and in our opinion Panorama is a leader in the sphere. Without a doubt, it is very convenient to analyze cubes with the Panorama engine because of its Drag and Drop feature, easy-to-use graphs, and unique analytic capabilities.”
Panorama solution has enabled YES to make the most of its available human capital and technological advantages, and maintain its prevalence in the competitive market in which it operates.
Bigger said one of the benefits of Panorama is its excellent integration with other BI systems in the organization. Avner Katzman, manager of the BI Department, indicated that many of the decisions made in the company are based on the data presented by Panorama. “We are talking about strategic and ongoing tactical decisions. Panorama is an especially useful tool in the customers division where real-time data is presented from the company’s systems and from which we can respond quickly to results from the field and demonstrate business flexibility.”
YES invests in enhancing the customer experience. A central part of these efforts is in the management, measurement and analysis of the organization’s performance,” said Ronny Barnov, Vice President of Information Technology at YES. “The BI systems, and among them Panorama, enable us to provide the organization with a convenient and user-friendly visual picture, and to make knowledgeable decisions in order to improve performance”.
“Panorama is an especially useful tool in the customers division where real-time data is presented from the company’s systems, and from which we can respond quickly to results from the field and demonstrate business flexibility.”
Ido Bigger, Manager of BI Technology and Social Networks in the Business Intelligence Department at YES.