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Casinos could roll the dice with business intelligence

Casino surveillance departments could use business intelligence in a number of areas that could benefit the organization as a whole, an industry expert recently told SecurityInfoWatch.com.

Darrin Hoke, director of surveillance for L’Auberge du Lac Casino in Lake Charles, Louisiana, said he believes surveillance can compile business intelligence that can be used to improve casino floor, hotel and restaurant operations. For example, he said integrating and analyzing data from surveillance can help determine how well slot signage draws foot traffic.
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