In today’s world, every business should be digital. But we don’t necessarily mean that you should be selling software. We mean that you should be taking full advantage of technological advances by exploiting the huge amounts of data generated every day. The digital era brought with it an enormous amount of data. This data has the potential to transform your business into an insight-driven organization. Every day we generate 2.5 quintillion bytes of data, can you see the potential insights? If you do, then you understand that every business’s goal should be to become insights-driven.