Tag Archives: insights

Releasing BI’s Potential: From Dark Data To Insights

Business Intelligence transformed the way we do business, but there is still unleashed potential within it. We are analyzing only a part of our data, not all of it. The insights we get are limited and in consequence, so are our decisions. This is mostly because of Dark Data and how hard it is to analyze. And also because of human bias that doesn’t exactly allows us to see outside the box, so to speak. Now, imagine if you could get insights on all of your data. Your use of BI would be much more meaningful and your decisions would be insight-driven. In order to get there, we must take a couple of things into account.

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Why You Should Become an Insights-Driven Organization

In today’s world, every business should be digital. But we don’t necessarily mean that you should be selling software. We mean that you should be taking full advantage of technological advances by exploiting the huge amounts of data generated every day. The digital era brought with it an enormous amount of data. This data has the potential to transform your business into an insight-driven organization. Every day we generate 2.5 quintillion bytes of data, can you see the potential insights? If you do, then you understand that every business’s goal should be to become insights-driven.

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