Business Intelligence transformed the way we do business, but there is still unleashed potential within it. We are analyzing only a part of our data, not all of it. The insights we get are limited and in consequence, so are our decisions. This is mostly because of Dark Data and how hard it is to analyze. And also because of human bias that doesn’t exactly allows us to see outside the box, so to speak. Now, imagine if you could get insights on all of your data. Your use of BI would be much more meaningful and your decisions would be insight-driven. In order to get there, we must take a couple of things into account.