Written by Dan Radak. http://it.toolbox.com/blogs/hosting-facts/can-dark-data-become-a-part-of-companies-bi-efforts-73577
A few years ago, people from Gartner coined the term dark data to denote something all business intelligence experts have had experience with – vast amounts of data that are saved and stored without anyone even considering utilizing them. IBM has since come forward with a mind-boggling piece of statistic, which is that “about 90 percent of data generated by most sensors and A-to-D conversions on the market never gets utilised”.
We can all agree that this is a staggering percentage and that this kind of waste would probably not be tolerated in any other field. So, is dark data destined for an eternity in the shadows or is there a chance it becomes an integral part of companies’ BI efforts?