Data Analytics in the Telecom Industry Helps Marketers Rebrand

Data analytics in the telecom industry isn’t just for the number-crunchers. The marketing department, too, can use the insights gained through analytics to recreate the company’s brand. A new face, a new look—a new way to do business—won’t fly without effective marketing. Creatives in Marketing Need User-Friendly Analytics Yet which new face should a telecom […]

The Importance of KPI Measurements in the Telecom Industry

In the telecom industry, so much rests on data. Whether it’s keeping an eye on the competition or scrambling to comply with new regulations, you need recent key performance indicators (KPIs) to keep your company at the top of the heap.  The latest KPI measurement in the telecom sector, therefore, is an important element in […]